ZeroStat : effective solution for customer loyalty management through emotional involvement

Mei 17, 2018

ZeroStat

ZeroState is the world’s first emotional intelligence platform. It helps advertisers around the world increase the loyalty of their customers by analyzing their emotional involvement.

ZSCoin (ZSC) tokens are digital assets. In our case, they can be used by an advertiser to improve the visibility of their product.

ZSC can be exchanged for ETH or sold in the secondary market. Each month ZeroState will allocate 20% of its profits for redeeming the tokens, thus ncreasing their value.

MARKET

Mobile advertising is the key driving force of the entire advertising market. Its fastest-growing segments are social networks, video platforms and search engines.

In 2016, 96% of sales ($25 billion out of $27 billion) came from digital advertising and the two dominant providers – Google and Facebook that together control 54% of the digital advertising market.

Stable growth is expected to continue by 2021 with an overall increase of 11%. Digital advertising sales will make up at least 50% of the industry, including 56% in the USA, 59% in China, 65% in Australia and 25% in India.

BUSINESS MODEL

Tokenization of feelings and emotions. ZSCoin (ZSC) tokens can be used by advertisers to increase the visibility of their product.

We have already implemented a technical solution that brings together users and advertisers for their mutual benefit. You can place advertisements and get impressions, clicks and user reviews for a bonus.

The average CPM in ZeroState does not exceed $2, while the market average CPM is $4. The average CTR is 0.14%. Placing an advertisement on ZeroState is twice as efficient and attractive as on average in the market.

The rapid growth of the advertising industry creates an ever higher demand that is difficult to satisfy. Key players are looking for platforms that have an original, fresh approach, and ZeroState is the right partner for them.

BENEFIT

STRATEGY

The core of the ZeroState platform is an application that can be used in any country of the world. Since 2018, it has been downloaded 60,000 times and has 30,000 active users (MAU).

The project has proved its effectiveness in Russia, and we are ready to promote it in global markets.

ECONOMICS OF THE PROJECT

Transaction model

ZeroState Core defines the transaction model with the following input data:

ZeroState offers advertisers paid placement of media content, such as photos, videos and audios to be evaluated by users, while using demographic parameters of the audience and their interests. The company charges 20% of each advertising budget for hosting and supporting the campaign.

ZSCOIN TOKEN

The system seamlessly blends fiat and token economies, making it possible to use ZSCoin for settlements on more favorable terms. As soon as the number of ZeroState users reaches a certain level (approximately 4 million +/- 500 thousand depending on the scenario), ZSC becomes the only means of settlement between advertisers and users. Placing an advertisement and participating in a campaign will be mediated by tokens.

Tokens paid for an advertising campaign via the ZeroState app are transferred to the cryptocurrency wallets of the users participating in the campaign. The user may exchange them in a stock exchange, store them in the cryptocurrency wallet, or sell them for any cryptocurrency to other users directly, without using a stock exchange.

PRE-ICO

ZeroState will issue a maximum of 100,000,000 ZSC tokens with an initial market price of 0.00047 ETH per token.

ZeroState token distribution

Distribution scheme of bonus tokens during Token Sale:

ROAD MAP

The next step for the company is tokenizing user reviews. To do this, we need to implement our blockchain and issue tokens to be distributed among advertisers and users.